Most B2B content is forgettable.

Generic. Optimized for algorithms, not humans. Written by people who've never had an original thought but are very good at meeting their monthly quota.

You've read it. Maybe you've even written some of it.

But you know it doesn't have to be this way.

We're looking for someone who's done with mediocre.

What’s the situation

Sloneek is facing big challenge.

We've got a modern HRIS platform. Happy customers across the Europe. Product-market fit. Real revenue. We're scaling from 35 to 100 people.

But our content? Need more consistency, strategy to publishing and visibility increase.

Simply we've been too busy building product to think about editorial strategy.

Time to fix that.

What you'll build

A content engine that makes HR leaders stop scrolling.

Not "publish more blog posts." Not "hit keyword targets."

Content that actually gets read. Shared. Remembered. Deliver impact and purpose.

Here's what that means to us:

👉 you're an Orchestrator, not a hero

• Recruit external writers. English, Czech, Slovak, Polish. Brief them so well their first drafts need minimal editing.
• Build systems that scale without you touching every word.
• If you're writing >20% yourself? You're failing.

👉 you balance two worlds

• Brand (50%): Get Sloneek mentioned alongside the big players. Build thought leadership. Create content HR leaders actually want to read.
• Pipeline (50%): Bottom-funnel content that influences deals. Track what you can. Accept that attribution is messy.

👉 you obsess over quality

• Every piece must pass one test: Would an HR Director share this? If no, it doesn't ship.
• No exceptions. No "let's just publish something."
• Zero tolerance for mediocre content.

👉 you experiment constantly

• Text alone doesn't cut it anymore. Video. Tools. Calculators. Templates. Social. Newsletter. Partnerships.
• Whatever format delivers value and supports the business.

👉 you understand distribution

• SEO. GEO. AI search optimization.
• You know search is a distribution channel, not a creative constraint.
• Quality without distribution is expensive blogging.

What We're Looking For

👀 Your portfolio should make us jealous - Long-form B2B content (2,000+ words). Clear POV. Genuine value. Not generic advice. Not thinly veiled sales pitches. Content we wish we'd published.

👀 You've built systems before - Managed writers across languages. Built style guides. Maintained quality at scale. Not just "I wrote everything myself."

👀 You're technically literate - Daily AI tool user. Claude. ChatGPT. Perplexity. Gemini. Gamma. You've ranked content in competitive spaces. You can prove it. GEO strategy doesn't scare you.

👀 You have opinions (but ego under control) - Strong views on what makes content good vs. mediocre. You get angry at lazy, generic B2B writing. You can't help but mentally rewrite bad headlines. If you don't have opinions about craft, this isn't your role.

This is gonna be tough. We know why.

No team for 12-18 months. Just you.

No content library. No playbook.

You'll balance impossibly high standards with volume targets: 48 elite pieces per year.

Scale-up environment. Priorities shift. Not bottomless resources.

"We'll figure it out" is a legitimate strategy.

Exhausting? Might be. But pass.

Exciting? Keep reading.

The Deal:

• Fair and motivating compensation for your work
• €4000 – €5000 / M based on your seniority
• Remote work possibilities (offices in Prague, co-working in Košice and Bratislava, but we can arrange other cities too)
• Support for your personal development
• Remote-first culture (EU timezone, async-friendly)
• MacBook, co-working allowance

Next steps

If we think there’s a spark:

1. We’ll call you briefly to align mutual expectations
2. Video interview & Portfolio check (90 min) – we ‘ ll dig deeply to your track record and chatting about you real work
3. Homework check (60min) - yeah
4. Team check (30 min) – Conversation with the team 🙂

We believe in quick feedback! And when everything clicks, we’ll welcome you among us as soon as possible.